“The first step in exceeding your customer’s expectations is to know those expectations.”

– Roy H. Williams

4 Ways the Voice uses Digital Media to meet consumers needs

The Voice is a brand know for tactics and strategies designed to reach audiences using mobile devices and digital platforms. Taking advantage of the growth in people using mobile devices and digital platforms.  The brand is known for sharing emotional stories with a social experience.  

Although that is only what the surface looks like.  

The brand is a lot more in depth than that.  

Here are 4 Ways the Voice meets its consumer’s needs with Digital Data 

1. Uses digital platforms to Identify the brands target Audience 

2. Makes their fans engagement a priority  

3. Ask to Questions & listen to fans needs 

4. Focus on giving the fans what they want 

1. Identify your target Audience with digital tools and platforms 

To meet consumers needs analyzing digital media is significant. A company can use digital tools and platforms to identify its fan’s needs, likes, dislikes, what their saying about the brand, and more importantly what keeps them coming back for more.  

2. Make your fans your priority & Listen 

The Catch! Is that, you will only hear if you know where to look, and how to listen. Social media managers and marketing managers use digital platforms to analysis this data. 

“Your most unhappy customers are your greatest source of learning.”  

– Bill Gates 

3. Ask Questions 

A brand must make its fan base its priority. This means, to actually listen to what their fans want. What they search for online. What their interests are, and their habits. Managers use analytics to answer each of the previous questions.   

“There is only one boss. The customer.”  

– Sam Walton 

4. Focus on giving your fans, what they want. 

Another way to get your fans involved is to actual communicate with them via social media platforms. Give them opportunities to participate. Like the Voice, for example. The company focuses on giving its fans “entertaining and heartfelt moments” with incorporated storytelling and social interactions.  

“The goal as a company is to have customer service that is not just the best, but legendary.”  

– Sam Walton 

The talent show creates a social experience for its fans allowing them to vote during a live show and maintain twitter community conversations all at once.  

Viewers receive value with the opportunity to join in on the experience, leaving an included feeling. The brand is very consistent with engaging with the audience. Which seems to make the audience want more. 

Your also about to catch up on shows via its website. Recap on older shows. Vote using the brands own app. The main website is also integrated with social media platforms: Facebook, twitter, tumbler, Pinterest, and YouTube.  

74% of Facebook users are high income earns  

The Voice has over 17,000,000 Likes and Followers.  

The Voice uses the top-rated social media platform to engage with its audience. With online vides spotlighting each artist with a complete branded presence.   

There are 330 million monthly active users and 145 million daily active users on Twitter. (Oberlo)  

On twitter content is consistent during the week. With Ads, clips of the upcoming shows, press footage, personal videos from the hosts. Personal updates on the shows power couple. A combination of content with a 5.2 million following.  While Facebooks has a whooping 17 million likes with similar and consistent content. Diverse content is key. More of that is always great. Along with a fresh new perspective of artist.  

Instagram is a platform dedicated to the younger generation. Focused on the users experience with fan engagement. On Like on YouTube the voice offers its fans shareables, Predictions, Quizzes, and Clips. 

Lin,Ying. (2019) 10Twitter Statistics Every Marketer Should know in 2020 Retrieved from: https://www.oberlo.com