CHELSEY'S CURATIONS

In 2021, Social Media Influencers identify what’s hott and what’s nott. Rather it be how to do something new, learn a new skill, find, or buy something, I google it.

No.. Honestly, where i search depends on what i am searching for. Although social media platforms have a great way to find it. When you search on social media platforms, influencers are typical what will appear.

Instagram is one of my favorite photo sharing social networking sites. I often use it to search for things I want to know, learn, find, or buy. As a person that loves to do her nails different every two weeks, i search Instagram for season and color inspiration. When it is my turn to do a family dinner and i cannot think of anything clever i search pinterest for great ideas. This year , in planning my honeymoon vacation i found my dream island on instagram.

Honestly, its so bad its almost second nature. Typically im looking for ideas, but Instagram is usually the first place i think to look.

Who you follow has a lot to do with who’s profile you see. So if you are following people with great ideas, you are following influencers. Its true, they know whatts up.

In 2021, who has time to look at several websites. Who has time to be bothered with nagging travel agents. Its simple its easy and hassel free to find great influencers. It cuts down all the bs. Well… it does when you are looking to great influencers.

What do you notice about Influencer marketing?

Ten years ago, the term “influencer marketing” didn’t exist. Today, the industry is booming, and big brands are paying attention.

2019 Forbes
By Bradley Hoos

What we know is that its a new form of marketing focused on mobile devices. Started by young people, the millenniums. They are people mostly in their twenties with organic turned professional followings. People who attract other people in large numbers. Called, Social Media Influencers.

Anyone can do it. At any age. You must be unique in one way or several. Photos are organic and or action based. They often draw emotions from there followers. In a significant way influencers bring value to those who follow them a consistent way.

They are YouTube Influencers.

They are Facebook Influencers.

They are Pinterest Influencers.

They are Instagram Influencers.

What strategies are they employing?

#1. They use what they would like to know and build on it

#2. They take pride in getting to know their followers

#3. They use market research tools and analytics to mind data

#4. They research industry leaders, major news, and journalists

#5. They use two way communication tactics to connect with the followers

#6. They provide resources, reviews, examples, both visual and non visual.

What role do these influencers play in marketing?

The Influence Meaning

Influencers, influence by example. Influencers ask and answer frequently asked questions. They show you how to do something. They create consistent messaging that is relative to their followers. They deliver consistently with a signature method of doing so. They are your personalized expects. In marketing, Social Media Influencers help with reaching a audience, getting impressions , and ultimately can secure an engaged audience.

How does the use of marketing perspective impact the relationship between the company and consumer?

It helps to develop a relationship with trust.

Consumers take action on products and services based on recommendations from trusted influencers.

They strength the Consumer relationships With two way communication.

Influencers master social engagement, understand the platforms they use, and how to create a impact with two way communication. Influencers allow consumers to notice new brands in a more personal approach. While allowing companies to reach more people in a convenient way. They simplify the “industry noise” and create a reliable relationship with trustworthy information.

Influencers improve the Buyer Experience , Cut down on Consumer Research efforts, and creating Organic Buyer Decisions.

The buyer experience is click worthy. Meaning the customer is generally going to buy the product or service once advertised by favorite influencer, and or personalized industry leader. If not that day, then they will plan to buy it at a later time. Cutting down on the Consumer Research efforts, and ultimately creating a organic buying decision.

Bottom-line, If you want to learn something new. Influencers will help teach you how.